"We still have a severe public relations problem: the sport is virtually unknown to the man on the street...I propose that our goal for the eighties should be to create a universal identification with the word 'Ultimate'. We need to get to the point where 'Ultimate' is recognized as instantaneously as the word 'Frisbee'."
--Irv Kalb
[SOURCE: Ultimate Players Association newsletter "A Goal for the 80's" (August 1980)]
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