Wednesday, January 30, 2008

Color Blind

White is the new silver for automobile colors. Brown is lucky number 7 in overall popularity, & jumps one spot ahead of blue in fancy (luxury) vehicles.

Last year’s DuPont Global Color Automotive Popularity Report tracks color across vehicle segment and also reports by geographic region.

“The rise in popularity of white/white pearl and the long reign of silver suggest that we can expect a more dramatic shift in the top color choice.

Overall, White = 19%; Silver = 18%; Black = 16%; Green = 2%...
& Brown/Beige = 5%.

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