Gulp! Quick, hide all the featured products under the Tempurpedic(R) bed! No, better yet -- the Frigidaire(R) freezer!New rules to end blogger payola [bbcnews. 10.6.09]
US regulators will for the first time crack down on bloggers who fail to disclose fees or freebies they get from companies for reviewing products.
The Federal Trade Commission, FTC, decided to update its nearly 30 year old guidelines to clarify the law for the vast world of blogging. ...
In a statement the FTC said "the revised guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement.
"Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service."
DISCLAIMER: Any/all products ever mentioned on SLOG are so as an FYI.
No comments:
Post a Comment