The Olympics is big business, and we need to demonstrate that ultimate works on television and can attract commercial support.
We've talked to sponsors and the big brands won't touch a sport that doesn't have the viewership data to back it up. They told us, you show us the numbers and we'll show you the support.
Similarly, ultimate is on the cusp of mainstream attention. Imagine if ultimate competitions were a regular occurrence on television --- if all you needed to do to watch a college tournament or a national championship was to flip on your TV. By showing potential broadcasters what our sport looks like at a world-class level of production, coupled with viewership numbers to support it, we can make this a reality.
The WFDF World Ultimate & Guts Championships in London this June is an opportunity for the ultimate community to unite and show the world that our sport is worthy of regular airtime and serious sponsorship. Help us build this essential marketing tool and to set a benchmark for our sport. By supporting production of a world-class broadcast of games in London, we'll be able to take the challenges head-on and elevate ultimate to the next level.
Mousing over a player will highlight which points they scored their goals. @MLUltimate boxscore is getting prettier pic.twitter.com/BOOxkAePwN— Luke Ryan (@MLULukeR) February 16, 2016
|Key to MLU Game Timeline|
|PM Justin Trudeau thank you card [via]|
|Canadian and U.S. cities with an AUDL team (2016 season)|