Deschutes (pronounced Da-Shootz) Brewery was announced as the presenting partner and official beer of the American Ultimate Disc League in 2020. AUDL 2020 jerseys will have the Deschutes insignia on them as well. Ultiworld reported the 1-year deal was low to mid six figures brokered by Maestroe Sports & Entertainment.
Deschutes, the 10th largest craft brewery in the United States, is headquartered in Bend, Oregon - a state where AUDL plans to start a team. They also have a presence on the East Coast with a tasting room in Roanoke, Virginia. The etymology of the brewery's name is the Deschutes River, in central Oregon, which is a major tributary of the Columbia River.
Minnesota Wind Chill are currently owned by Surly Brewing, the 34th largest U.S. craft brewing company. Surly is also a long-time supporter of masters ultimate teams in the Twin Cities which are named after, sponsored, and suds supplied by the brewery.
Current advertising shows Deschutes Brewery appealing to ultimate players:
Only one team - Detroit Mechanix - out of the 21 AUDL teams in 2019 season play at a high school, which will definitely impact Detroit's ability to serve Deschutes selections; Detroit played at Grand Rapids Christian High School in past seasons.
Of note, Cleats and Cufflinks podcast [episode 44; April 2016] indicated that a Major League Ultimate would not accept a "vice" brand (e.g. beer, alcohol, tobacco) as a jersey sponsor because of inappropriateness message to youth. They could sponsor the league, just not the jersey. MLU folded after their 2016 season.
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