Now in its fourth year, our motivation for critiquing the logos and nicknames of pro ultimate teams remains the same: if the professional leagues want to be taken seriously as "professional," then they should present themselves "professionally."
A logo is a team's public image utilized on websites, social media, advertising, merchandise and uniforms, so their logo should not be ugly and it should not be poorly designed. The sport will someday be respected on its athletic merits, but until then, pro ultimate will be judged on its outward appearance. Having a presentable team logo is an excellent starting point.
Eli Neugeboren [@enoogs . http://enoogs.tumblr.com/] returns to evaluate and grade the logos for ten professional ultimate teams.
Catch up on past evaluations:
AUDL logos in 2012
AUDL & MLU logos in 2013
AUDL logos in 2014
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