Wednesday, July 15, 2015

Review: Jacksonville Cannons (AUDL)

Part of the series critiquing professional ultimate team logos and nicknames.

Team: Jacksonville Cannons

Web: // twitter: @JaxCannons

Representation: City // League: AUDL

Disc within logo?: No. // Ultimate element in team name?: No.

Background: Jacksonville, Florida, has a rich military history plus is home to the Naval Air Station Jacksonville and Naval Station Mayport. Cannons - first used in battle in August 1346 - are standard artillery in naval warfare.

Jacksonville almost shot themselves in the foot by paying $175 for this logo:
Jax did not end up going with this logo; and, we're all better for it.

First impression(s) from SLUDGE:  (DISCLAIMER: I'm no cannon expert.) The cannon looks like a tank. (DISCLAIMER:I'm not a tank expert.)  Anyway, "gun turret" is probably a more proper term of the twin caliber weaponry depicted as a cannon.

Eli's Eval: Solid design, great technical execution on the cannons. The perspective on the cannon twin guns is spot-on, as is the perspective on the base. I wish the type was angled to be on the same plane as the front plate of the cannon. One line or one circle off even a little bit could make the whole design fall apart. The black, white, and gray do enough to give the impression of metal without having to resort to bad gradients or filters. (Thank goodness for restraint!) The type is simple but effective. Two fonts, one with the ubiquitous serif spurs, and one that is more clean-feeling. The contrasting scale of the words gives us all the separation we need, and the kerning is really well done so that each letter fits the next like a puzzle. The accent color, yellow, is used only to add a stroke to the entire outside of the design and this is another case of restraint leading to stronger design.

:Eli's Grades:
Grade: A-
On Logo: A-
On Typography: A-

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