Vlasic's 'Project Frisbee' - Vlasic Introduces Giant Pickle
Vlasic Foods International, Cherry Hill, NJ, announced the introduction of what it calls "the world's largest pickle product" targeting more than 3.5 billion hamburgers consumed by Americans at home each year: Vlasic "Hamburger Stackers." The new product uses a specially cultivated cucumber—which took four years to develop for optimum size, taste and crunch—that is more than 10 times larger than traditional pickle cucumbers. This allows for a single, giant slice to cover an entire hamburger.
"Hamburger Stackers" will be marketed as the perfect pickle for burgers because the product provides pickle taste and crunch in every bite, which consumers see as a tremendous benefit.Vlasic president and CEO Robert Bernstock said the company secretly began developing the product—under the special code name, "Project Frisbee" in reference to its size—immediately following the success of its "Sandwich Stackers" product in 1995.
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