Friday, September 23, 2016

Compilation: USA Ultimate CEO Tom Crawford's Use of "Bake/d" When Describing Ultimate

Articles covering ultimate (Frisbee) over the past 13 months have included a quote from USA Ultimate's CEO Dr Tom Crawford.  His use of "baked" or "bake" is a special ingredient in all of his positive references of the sport of ultimate. Let's review:

Ultimate Frisbee's Surprising Arrival as a Likely Olympic Sport  The New Yorker (August 12, 2015)
"This is like everything that you would want to baked into a sport."

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A Sport Without Referees? It's the Ultimate Debate New York Times (June 16, 2016)
"It is baked into the sport."
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Ultimate Frisbee battles for 'soul of the sport'  Chicago Tribune (July 4, 2016)
"...baked into ultimate players."

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URI hosts U.S. Open for flourishing sport of Ultimate  The Independent (July 7, 2016)
"...it has baked into it all the things you would put in a sport."

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US Ultimate Frisbee players have their eyes on Olympics  PRI (September 14, 2016)
"....everything is baked into this sport that I love about sport."

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Tom Crawford's Reddit AMA (July 27, 2016): "I fell in love with ultimate because to me it was the best sport I had ever seen that had all the positive elements of sport fully baked in."

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Crawford's use of "baked" can be actually be traced back to early 2011 when at the Ultimate League & Organizers Conference he was heard saying:


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