Friday, September 23, 2016

Compilation: USA Ultimate CEO Tom Crawford's Use of "Bake/d" When Describing Ultimate

Articles covering ultimate (Frisbee) over the past 13 months have included a quote from USA Ultimate's CEO Dr Tom Crawford.  His use of "baked" or "bake" is a special ingredient in all of his positive references of the sport of ultimate. Let's review:

Ultimate Frisbee's Surprising Arrival as a Likely Olympic Sport  The New Yorker (August 12, 2015)
"This is like everything that you would want to baked into a sport."


A Sport Without Referees? It's the Ultimate Debate New York Times (June 16, 2016)
"It is baked into the sport."

Ultimate Frisbee battles for 'soul of the sport'  Chicago Tribune (July 4, 2016)
"...baked into ultimate players."

URI hosts U.S. Open for flourishing sport of Ultimate  The Independent (July 7, 2016)
" has baked into it all the things you would put in a sport."


US Ultimate Frisbee players have their eyes on Olympics  PRI (September 14, 2016)
"....everything is baked into this sport that I love about sport."


Tom Crawford's Reddit AMA (July 27, 2016): "I fell in love with ultimate because to me it was the best sport I had ever seen that had all the positive elements of sport fully baked in."


Crawford's use of "baked" can be actually be traced back to early 2011 when at the Ultimate League & Organizers Conference he was heard saying:

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