The Cuervo Ultimate Championships!
"I'm convinced that Ultimate players have always been their own worst enemies. The irreverence and rebelliousness, the self-regulation, lack of structure and the fights - everything that made Ultimate so fun to play were the things that made it impossible to sell. If you can't sell the sport to a tequila company, who can you sell it to?"
-- Dee Rambeau [Organizer of the Cuervo Ultimate Championships (1990-1992)]
[SOURCE: The Ultimate Encyclopedia]
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