Friday, July 08, 2016

Review of Pro Ultimate Team Logos (2016)

Now in its fifth year, our motivation for critiquing the logos and researching nicknames of pro ultimate teams remains the same: if the professional leagues want to be taken seriously as "professional," then they should present themselves, well, "professionally."

A logo is a team's public image utilized on websites, social media, advertising, merchandise and uniforms, so their logo should not be ugly and it should not be poorly designed. The sport will in the near future be respected on its athletic merits, but until then, semipro ultimate will be judged on its outward appearance. Having a presentable team logo is an excellent starting point.

This year, Austin and Dallas are reviewed while Nashville is re-reviewed.

Eli Neugeboren [@enoogs .] returns to evaluate and grade the logos for three professional ultimate teams.

Catch up on past evaluations:
AUDL logos in 2012

AUDL & MLU logos in 2013

AUDL logos in 2014

AUDL logos in 2015.


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