Friday, March 30, 2012

Review: AUDL Detroit Mechanix

Next in the series evaluating the 8 AUDL team logos and nicknames.
Team: Detroit Mechanix // Website:

Colors: Burgundy, Black, Grey // Representation: City

Disc within logo?: No. // Ultimate element in team name?: No, not really; Yes, in an abstract way. (motion)

History/Research: Detroit, dubbed the Motor City, because of being the center of American automotive industry.

First impression(s): Though misspelled, team name has interesting double meaning: 1) those who fix autos [whom I generally distrust]; 2) physics (velocity, acceleration & momentum). Design resembles the Fling A Ring toy. No actual hurricane has ever been observed in Michigan under the true definition of a hurricane.

Jeremiah's Eval: "MECHANIX" appears to be on two different planes because the outside letters have a thicker outline than the inside letters. With the apparent auto theme, the gear seems to make sense, but the "hurricane" behind the gear seems a bit out of place. The outline on the gear is not connected on the top section, leaving artifacts that look like tiny spikes and are a sign of amateur work. The font used for "MECHANIX" appears to be from a tech company, in 1999.

Jeremiah's Grade: C

What are your thoughts on this AUDL's team name & logo?

1 comment:

Anonymous said...

They don't get alot of hurricanes, yet they do get tornados quite regularly....or is that supposed to be an abstract of the disc in motion?