Skippy to be Major Sponsor of Major League Ultimate

Hormel Foods' peanut butter brand, SKIPPY, was announced as a sponsor of MLU. As the Major League Ultimate press release mentions: "peanut butter has been the protein of choice on ultimate sidelines for decades." This new creamy/chunky sponsorship for pro Ultimate league going on its third season was first discussed in the MLU's podcast [episode 19].

MLU commissioner Jeff Snader even got into the pun business when he was quoted as saying, "I'm very excited to spread the word about SKIPPY to the vast ultimate frisbee community."

Skippy's YIPPEE ad campaign - via @TheFunNut - will also be featured during MLU game days. Of note, the twitter page of The Fun Nut shows a baseball and a basketball, yet is conspicuously void of a flying disc.
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And, now, to honor this sweet deal, here's a little fun with former MLU's Creative Director and Brand Manager, Matthew "Skip" Sewell.

UPDATED 2/12/2015