Tuesday, April 02, 2013

Review: Cincinnati Revolution (AUDL)

Part of the series critiquing the professional Ultimate team logos and nicknames.

Team: Cincinnati Revolution

Web: http://www.cincinnatirevolution.com/ // twitter: @RevolutionAUDL

Representation: City // League: AUDL

Disc within logo?: No. // Ultimate element in team name?: Yes.

Background: After shifting from Louisville to Lexington as the "Bluegrass" Revolution in the AUDL's first season, the Rev found a new home across the border in Ohio's third largest city - Cincinnati.

First impression(s): See 2012 review.

Eli's Eval: Revolution, get it? The disc spins, it revolves, but this is also a *sports* revolution! And what says revolution, other than Che Guevara's mustachioed face, but a fleur-de-lis. It is a familiar icon associated with the French, and most associated with New Orleans Saints in sports.

The execution of the fleur-de-lis is not terrible. The Revolution have decided, for some reason, to give it a faux-metallic appearance by adding a one-click gradient in Adobe Illustrator without it looking like metal. The silver would look sharp with the dark green, but I doubt if any of their supporting materials or uniforms will actually sport metallic inks. Maybe the discs.

So, their grade benefits from its simplicity. They didn't try too hard, and it shows, but they didn't totally screw it up, either. Je ne sais pas qu'est-ce qu'il fait!

:Eli's Grades:
Grade: C+
On Logo: C
On Typography: B-/C+

Thoughts on this AUDL's team name & logo?


Anonymous said...

Wow, these are strict crits...
Wonder if the other league's designs will be held to the same standard or is this just a ploy to be negative ninnys at anything not court marshalled by the AUDL quitters.

Sludge said...

Dear Anonymous @ 9:19 AM,
Well, this grade was better than last year's!
OH, YES! Expect equal opportunity critique of MLU *and* AUDL teams. Each team's logos were evaluated based on design principles of sports logos, not league origin.

Raymie Younkin said...

We do have a disc design and it is available on the VC store at http://audlstore.com/collections/cincinnati-revolution

Also the fleur de lis pays hommage to the French influence in the Ohio River Valley.

Sludge said...

Très bien, Raymie. Merci pour l'information.
Bonne chance cette saison.