Thursday, April 18, 2013

Review: New York Rumble (MLU)

Part of the series critiquing the professional Ultimate team logos and nicknames.
Team: New York Rumble

Web: // twitter: @nyrumble

Representation: City // League: MLU

Disc within logo?: No. // Ultimate element in team name?: No.

Background:  The "Rumble in the Bronx" (1995) movie is genre potpourri (martial arts action comedy film) which was Jackie Chan's breakthrough into American film. As mentioned in the MLU's name rationale, there's a famous 'rumble' in the American musical "West Side Story" where the two gangs square off in their scheduled "fair fight". The WSS 'Rumble' demonstrates beautiful, non-contact artistry up until... (SPOILER)...the very end.

First impression(s): Just another interlocking NY sports teams logo in different colors. The N+R appear to pattern downward dog yoga position...I dunno "Y".

Eli's Eval: Over edited and under-edited at the same time. They had an idea about removing parts of letters and allowing the Y to finish them, but they didn't sketch enough before going to final. Why is the "N" higher than the "R"? Why didn't they just line those two letters up and allow the viewers eye to have them share the post of the "Y"? There is also no rhythm or consistency to the rendering of the letters, as if this was a sketch that got approved yet never updated.

Don't get me started about the fake metallic gradient - it serves no purpose and is ugly. Is it supposed to make us think of brass knuckles? So then why not make the "NYR" into a three-finger ring and just go there? Lazy execution. For instance, what is that empty nub protruding out of the top of the green banner? I'm guessing it is supposed to be an extension of the badge, but it both makes no sense visually and serves no purpose graphically; delete it.

:Eli's Grades:
Grade: C
On Logo: C
On Typography: C-

Thoughts on this MLU's team name & logo?

1 comment:

Tom Logic said...

naw this is a great logo. the nub at the top links the badge to the banner: without it the banner would look like it was dumped on top of the badge.

furthermore the N and the R must be on different planes of focus. this is New York, not New Rork. If they were on the same level it would create confusion.

lastly the roundness of the badge and the font give the entire logo a sense of fluidity and remove rigidness. your critique is off on this one!