Wednesday, July 05, 2017

Comparison: Fundraising by Ultimate Frisbee Media

Ultiworld's membership drive forwent an online crowdfunding platform (Kickstarter, Indiegogo, etc) as it successfully reached its goal of 1000 subscribers. At a minimum - if all 1000+ subscribers are at the $3.99 monthly rate - then Ultiworld estimated fundraising would be over $50,000. How do those numbers compare to past media fundraising efforts?

[UPDATED 7/6/2017]

In 2014, Skyd Magazine ran a successful fundraiser - exceeding their goal of $12,000 with nearly $15,000 from 269 backers. Skyd ran another successful campaign the next year raising $37,000 from 750+ backers - again exceeding the Skyd Fund's 2015 goal of $32,000.)

Ultiworld offers 3 membership package options with monthly tabs -  $3.99, $12.99, $19.99. At the most - with all 1046 subscribers @ $19.99/month - UW would raise over $250,000 in a 12-month period. (They didn't.)  It's probably safe to assume there are some Ultiworld members who subscribed at the $12.99 or $19.99 monthly, which would mean Ultiworld most likely outraised Skyd's combined total 2014+2015 ($52,082).

NOTE: For comparison charting, the published data of 1046 subscribers was used @ the lowest option ($3.99/month).

RELATED: History of Crowdfunded Ultimate Projects.

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