Thursday, January 31, 2013

R.I.P. Old DC Breeze logo

The DC Breeze logo for almost five months died Wednesday of branding-related causes, the team announced. The patriotic-colored logo for American Ultimate Disc League's professional team in Washington, DC was known as a laid-back emblem destined to be imprinted on merchandise.

The team said that there would be no logo at the upcoming Saturday tryout, but that a moment of silence will be observed long before anyone arrives to the field.

"We are all in a state - no,  a territory - of shock," one DC fan said. "We had no warning whatsoever."

The 2013 expansion AUDL team already unveiled a newly designed logo – a "B" – which can be seen on the Breeze website and their social media sites.

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