Wednesday, April 09, 2014

Review: Salt Lake Lions (AUDL)

Part of the series critiquing the professional Ultimate team logos and nicknames.

Team: Salt Lake Lions

Web: // twitter: @SaltLakeLions

Representation: City // League: AUDL

Disc within logo?: No. // Ultimate element in team name?: No.

Eli's Eval: For a really amazing logo featuring a lion, check out the NYPL logo. The Salt Lake logo seems a bit more suited to a high school team, or a kid's rec center. The quality of the line is inconsistent; thick and pointy at the back of the jaw, thin and lumpy down the bridge of the muzzle, truncated and flat-edged near the eyes. There are a few floating shapes that could be deleted, like the dimple on the chin and the Cindy Crawford mole near the eye.

The type is reminiscent of the University of Oregon's "O" logo but is appropriately used and spaced, and the incorporation of the Leo astrological symbol as the "N" is a nice touch.

I've been known to complain or at least wonder at the recent trend of angry animal logos (new Miami Dolphins logo? Angry dolphin! New Atlanta Hawks logo? Angry hawk!) and there is a certain nostalgic fondness for some of the cutesy logos of the past like the Celtics' Lucky or or Brownie the Brown, but this lion is neither and could benefit from a personality infusion of some sort.

:Eli's Grades:
Overall Grade: B-
On Logo: C-
On Typography: B+

Background by SLUDGE: The Lion House is a mansion built in 1856 by Brigham Young, a polygamist, to accommodate his enormous family. Young had a lion statue installed at this residence in Salt Lake City, Utah. "Lion of the Lord" was also one of Young's nicknames because of the tenacity of his faith and the power with which he often preached in the LDS Church.

First impression(s) by SLUDGE: The O-N pairing looks like a Q. The "N" is prime for a face under goldilocks or a mustachioed doodle.

Not to mention, there's already a pride team associated with a lion -- PONY.

What are you thoughts on this AUDL's team name & logo?

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