Tuesday, April 08, 2014

Review: Vancouver Riptide (AUDL)

Part of the series critiquing the professional Ultimate team logos and nicknames.

Team: Vancouver Riptide

Web: http://vancouverriptide.com // twitter: @RiptideAUDL

Representation: City // League: AUDL

Disc within logo?: No. // Ultimate element in team name?: No.

Eli's Eval: Simple. Good simple. (And simple is hard to do.) Bright green and light blue accented by a deep navy bordering on indigo. Overall balance of logo, of type, and of logo and type together. The circle could be used by itself as could the type itself. The handling of the curved waves is consistent and smooth, each line intentional. Nothing spectacular here, but nothing offensive, either.

:Eli's Grades:
Overall Grade: B+
On Logo: B+
On Typography: A-

Background by SLUDGE: Rip tide is an incorrect term for what is known as a "rip current," which is dangerous water flow along a beach.

As described, the "Riptide" name is consistent with the incredible throws that rip the disc downfield and the marine theme common to Vancouver sports franchises (e.g. Whitecaps, Orcas). Unsure what sports team the orcas refer to. Last year, Vancouver nearly drowned in a deep pool of insufficient logo submissions.

First impressions by SLUDGE: Shares a lot in common with the old logo for PEPSI (who owns Gatorade) – yin-yanginess, circle border and font style.

Alternatively, Lloyd Sports Management – who owns the Riptide AND the Toronto Rush – may very well be receiving inspiration for names of their professional Ultimate teams from a Gatorade flavor.

Riptide Rush (Gatorade Frost flavor)

What are you thoughts on this AUDL's team name & logo?

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