Monday, April 07, 2014

Review: San Jose Spiders (AUDL)

Part of the series critiquing the professional Ultimate team logos and nicknames.

Team: San Jose Spiders

Web: // twitter: @SJSpiders

Representation: City // League: AUDL

Disc within logo?: No. // Ultimate element in team name?: No.

Eli's Eval: The spider icon is bold and has a great use of positive and negative space to create something that is both simple and complex. It will read clearly from afar and also reveal more detail when close. Whether the elements are framed by the shield or used separately they all work together and build a solid brand identity.

The circles on the type are going to give them trouble when reproducing in certain types of printing, though an alternate version where they are either filled in or removed could easily be drafted up.

:Eli's Grades:
Overall Grade: A-
On Logo: A
On Typography: B+

Background by SLUDGE: The 'World Wide Web' label leads to a large set of arachnid-centric names for internet tools -- one of them being the search bots. Web crawlers, or search engine robots, are very simple automated data retrieval programs, traveling the web to find information and links. There are a few ways to block search engines.

First impression(s) by SLUDGE: Should an Ultimate spider have seven legs instead of eight? Discuss amongst yourselves.

What mashed elements from three superheroes? Sorta the shape of the Superman emblem! Kinda the colors of Batman!! The look of the Spider-Man icon!!!

What are you thoughts on this AUDL's team name & logo?

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